Tissot T-Touch Connect Solar Hybrid is Swatch's long-awaited connected watch

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Swatch is revamping the smartwatch ad in these tough times, but it's true?

Swatchs' journey to a smartwatch has been quite tortuous, but now the company is jumping on the bandwagon again with the Tissot T-Touch Connect Solar.

The Tissot T-Touch Connect Solar is a hybrid watch, connecting to a paired smartphone for fitness tracking, notifications and, of course, The time. As the name suggests, uses solar energy to provide six months of autonomy.

More new technologies: The next confirmed smartwatches for 2020

Run the SwALPS operating system, designed by Swatch, which means Swiss Autonomous Low Power System.

Let's say it was basically SwatchOS that CEO Nick Hayek touted in 2018 with the promise of a Tissot smartwatch., what never happened.

Tissot T-Touch Connect Solar Hybrid is Swatch's long-awaited connected watch

We will never be so cynical when saying that it is a renovation of an inactive project, to keep investors happy ahead of what will undoubtedly be a difficult year for the Swiss watch industry. But the last time Hayek promised a Tissot smartwatch was in March 2017 after announcing that 2016 earnings fell 47% and revenue fell 11%.. A coincidence.

In any case, let's go back to what is offered here. The watch comes in a 47mm case, which makes it decidedly oversized. And it will come in premium materials, with a choice of titanium or ceramic.

It will be compatible with iOS and Android, and in a smart move, Huawei Harmony OS, which will facilitate its adoption in China.

Nevertheless, looks like heart rate tracking won't make the cut, so it looks a lot like a 2018 clothing ad. Though, lightweight and extremely expensive clothing.

Details are scant and it appears that Swatch was quick to announce it at its annual press conference which was streamed online..

Swatch also promises features to reveal after launch, including GPS navigation. Nevertheless, no way to integrate GPS, so we assume this was reported from a smartphone, but we weren't sure if this was from Google Maps or some kind of bespoke offer.

The company has talked a lot about smartwatches since the launch of the first Apple Watch in 2014., but has not offered any specific technology. And while the smartwatch revolution didn't have the catastrophic effect that many predicted on the Swiss watch world, Swatch's figures were sobering.

As the Journal Haute Horologerie says: “Since the Cupertino tech giant [Apple] launched his Apple Watch in 2015, Swiss watch retail sales below CHF 500 fell 37% in number of units. It's a similar story in the CHF 500-1 range,200, where sales fell 21% in the twelve months in question. ;

The Tissot T-Touch Connect Solar is expected to launch in June or July and would cost CHF 1,000, or about $ 1,000.

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